New Mac Commercials

[Nexeus]

These are very funny, I like Mac's new ad campaign (although they are a bit one sided, still)... very very nice

http://www.apple.com/getamac/ads/?better_medium

[Boinky]

Yes they are good, though despite the idea/scripts being funny I think the best part of them is John Hodgman. That guy is seriously funny.

[Meenstreek]

hahaha, those are great I love the network one!.

[Decavolt]

Hell yeah - this ad campaign is great.

[MajorOutage]

Microsoft isn't a system maker. It's about time Apple realized that.

*yawn* for misleading advertising. Then again, does any other kind exist?

[Decavolt]

Microsoft isn't a system maker. It's about time Apple realized that.

Apple is highly aware of that. If they weren't, they wouldn't have gone to an Intel architecture for their hardware now.
Apple isn't at all about the hardware anymore, that's not where the real fight is. Apple is selling their OS and their software, which is most definitely inside of Microsoft's market share.

[MajorOutage]

Apple is highly aware of that.

Sure doesn't seem that way to me. Unlike Macs, not every single PC is made by the same company, but Apple still treats them that way. Their "arguments" about stability (or lack thereof) are made like it's a problem for every single PC out there. Certainly none of mine suffer from this.

Windows PC's are prime targets for virii due to their popularity. Macs can't be infected by ones written solely for Windows, sure, but no matter what they say, virus makers can and have made ones that target MacOS. Once they start gaining popularity, I'm sure that will start to change, though.

If they weren't, they wouldn't have gone to an Intel architecture for their hardware now.

They switched to X86 because the PowerPC architecture had hit a wall. They couldn't be advanced much further and faster without signifigant increases in power consumption, which was a big problem for Apple's already-lagging notebooks.

[Nexeus]

Okay, so it's not like at any time they say Microsoft, they say PC to begin with, so I'm not really sure how MS got into this aspect of things.

Reality is that 90%+ of PC's run on some variant of the MS OS, and although it's popular and more of a target to attacks, they are only making statements about the current state of PC's. Mac OS may be accessible to more viruses due to popularity, and due to the fact that it is running a Linux shell underneath.

You also have to realize that there are some basic operating functions that the Mac has that make it more secure (if not slightly annoying) to be used with the risk of not having a lot of virus' around. Fact of the matter is that even when Mac was popular and overshadowed PC's, compared to PC's then Mac didn't having the entire share of Virus' around either.

As for the restarting campaign... I find that one a bit of a misnomer - every mac I've used does freeze and causes me to restart when I need to.

Outside of that, yes campaign is well done.

[Decavolt]

Apple is highly aware of that.

Sure doesn't seem that way to me. Unlike Macs, not every single PC is made by the same company, but Apple still treats them that way.

Apple doesn't treat PC's as though they all come from the same hardware manufacturer, they never have. They're going after the Windows OS, not the hardware at all, and that's been the case for years with it kicked into high gear most recently. Mac OS (in all forms) has been easily available on clone hardware for well over a decade, and now with this new architecture shift it'll run on just about anything a PC will run on. Once again, the market has nothing to do with hardware anymore, it's all about the OS & software. So, what possible advantage is there for Apple to attack hardware in their ads? None, which is why they don't do it. Maybe one word in this campaign could be changed, from PC to Windows, but it's very obvious they're talking about software throughout, not hardware.

Their "arguments" about stability (or lack thereof) are made like it's a problem for every single PC out there.

Of course. It's a weakness, wether it effects every single PC or not, and one can't possibly blame Apple for exploiting that in their marketing. Should they pull their punches and paint their competition in a better light just to be more fair? No. Like any company, Apple needs to sell product, not make friends with their competitors and go soft on them.

Windows boxes are indeed prime targets for virii, in part, because of their popularity but that isn't the only factor by any stretch. Integrating IE into the OS was a catastrophic security blunder, and Windows has been paying for it ever since. Longhorn might tip the scales on that front since IE will not be integrated. We'll have to wait and see.
No machine is virus-invulnerable, and there is already a small number of virii for OSX (and Unix for that matter - OSX doesn't run a Linux core, it's based on FreeBSD which a is variant of true-Unix ). The Unix OS has been around for 40 years (Windows only 21) and has been and still remains the most widely used server OS on the planet. The entire concept of virii started with Unix systems, and yet it remains more secure as a whole than Windows installations. The popularity-increases-vulnerability argument can be made, but it's a flimsy one as a foundation.
Is Apple going to cover all of this in their ads? Nope, because they're just trying to sell product, just like their competitors. At present, it's a fact that there's a drastic difference in the amount of virii for Windows vs OSX, and we can't blame Apple's marketing department (the envy of the entire advertising industry) for using that to their advantage as much as possible. Likewise, they're going to use the public perception of PC's that lock up and even the dork-vs-cool angle as much as they can because it's a smart thing to do.

[brudus_maximus]

I don't seem to see the commercial entitled "gaming" I think they might have left that one out.

[Oddysee]

Mac's are nice and all... Heck they look gorgeous... But untill I can game on them... F' 'em!

Only got cash for one machine upgrade, and if I can't play my games, then it's not much of a choice... That aside, nice adds! ^^

And Dec's probably on to something. It's an advertisement for a product. True or false, it does what it's designed to do, and it does it well.
I'm even buying a Pod' next pay check due to these guys being good at what they do... Can't blame 'em for it really.


Tm

[Boinky]

Uh, The Cheat, I'm having some problems. Your computer has too much computer in it and not enough typewriter.

[Nexeus]

http://ctrlaltdel-online.com/comic.php?d=20060513

hehe, this is funny as well.

[Oddysee]

Nex man, you just made my day! ^^


Tm

[Celestyna]

Oh how true this is...

"Mac. Nobody gives a ****."

[Mrsnanomaker]

some cute stuff the mac ads crack me up.

[Thebigghost999]

Hmm.. wounder why you never see any windows ads.. oh well :p