[edit] Speaking of road distractions,
here's a linky to a webpage on Sloggi billboards in The Netherlands. Sloggi is lingery brand. They had a massive advertisement and marketing campaign last spring and autumn. It was very succesful. Billboards and adds like that were everywhere and of course it led to plenty of public outrage, resulting in newspaper articles, editorials and columns, TV programs, blogs etc. dedicating allot of time and effort to the advertisement and thus, Sloggi. End result being, Sloggi was bombarded from a niche brand to a fact of life that everyone should know about around here. It was a very impressive PR effort.
Just google Sloggi images for your viewing pleasure and a few good laughs.