Hm... let's fabricate a "metal" band to sell our new chicken fries. People are sheep, if we go all MTV on them they'll be powerless to resist...
www.coqroq.com
Nice site, so I tip my hat to the designer/developers (the Subservient Chicken guys). The campaign itself, however, is horrifically bad and doomed to fall flat on it's face. Be sure to watch the "party" video... Also note that the "stage" section is mysteriously scratched out and inaccessable. Gee, I wonder what that tells us...
WTF are they thinking??